OK so now we know dienmaohoanhao.vn content material is king. And lastly since we have creating our personal blogs, (remember blogs is usually short slang for Blogs – which can be what their particular “formal and official” identity is), most of our details is going to be “unique” and “Original”. Yet regularly, since i’m only human, and since we all simply cannot “create” more and more facts, we will certainly copy info from other internet sites. That is interesting. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now i want to make this clear. If you are offering a service in people, where your primary business is to offer out links to other places where people will get information, in other words you are a database where people come to get links, because you already have all the homework – that may be fine. Mainly because what you will loose in content material, you will conjure in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PERSONS VISITING. And content is not the only parameter a great Search Engine discusses. Not by a long taken.

This really is a critical indicate keep in mind. All we should talk about, every single method, by content to email to prospect lists to anything, has nevertheless one target in mind. To consistently and constantly increase and build your site “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the system you are providing, to come back. So please differentiate amongst the end goal plus the methods. Content material (discussed within our first article) is a approach towards the goal of getting classified by a good position on a search engine, and the objective is to own people use and come to your web page or blog page, and produce a “buzz” about this. (We will certainly talk about that much later within our series. )

Let us resume content for the moment. In this article we are dealing with something that pretty much all writers find out about and are knowledgeable about. Text, phrases, phrases. Basic, unique text message.

So in order to continue on our very own fairly rational path, we will now focus on the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Before explaining exactly what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more properly.

If you have an online site selling wild hair beauty assists, you will want to offer your materials writing content material around whatever you are selling. Clearly if you produce something about the difference between different models of dish washers, this is not likely to relate to the “subject matter” and content material of your internet site. So you will write content articles around flowing hair supplies. You can write articles on great hair care, to be able to dye nice hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth

Our magic hair internet site is called “Hair Is Not really Forever”. Yet this is each of our site for now and we will preserve it as we go along. hairisnotforever has a weblog. This blog we all will call “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor that’s aptly called Mr. Nor Hair. Right now we have the following:

1 . Web-site – Locks Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)

These names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles particularly if I go to the article within the importance of discovering the right name.

Thus Mr. Nor Hair great wife, Mrs. Purple Curly hair work together. They create this website, get all the necessary products to sell some thing on it, set a couple of articles about mane and settle-back and wait for an people to arrive beating their particular “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in Uk, “Knock. Topple. Good Morning! Any individual Home? inch

Okay the head of hair couple find out about keywords. So they generate articles in which EVERY word has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is first, and once they may have written two HTML web pages of locks articles, smartly placed by way of a cousin the graphic musician and performer (who is normally bald) surrounding the advertisements designed for hair companies now they think they are performed!

Woah! Not really by a EXTENDED SHOT! And here is wherever it gets depressing for the purpose of the uninformed and non-dedicated people.

Let us deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key phrase is a thing that the search engine can look for and validate (in our day), to use as among the parameters about how to list your site.

The keywords we refer to are in two distinct and totally different areas. The 1st in the web page header of this site. about what is known as the section for “meta” tags. We might deal with meta tags in a unique article, even so let us only say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your site. An example traguardo tag pertaining to keywords on our site may appear to be this:

Again in our article(s) in meta tags we will discuss these keywords, and the meta tag, but for today take it as a offered these are some of the keywords which will be in the meta tag.

If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and answered that was what the site was about and listed this website under the keywords. This is caught on to immediately, and humans being the handy devils they are, began position keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)

So porno sites especially, adopting this as yet an additional “fool the engine” technique, would put keywords just like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous identity and voila, more traffic.

Thus in the never ending battle Search engines like yahoo caught on, and do a few points. They deprecated the importance of your keywords in the meta tags according to their methods, UNLESS the information on the site essentially did match the keywords. Of course , this was not enough for the reason that porn sites will place “real” content material around all their stuff. I will give you a SUBSTANTIAL example which I find funny, but it is extremely serious.

In a single of my personal posts in the blog, you will see my bio which is noticed by search engines. The other day I just received an email from a flame of mine expressing “I freaked out. I actually googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! ” So I visit and Yahoo it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” last but not least I just click and receive led to some other site (no url below as I usually do not want to publicize that site just for obvious reasons) and I come to a adult porn site which usually ripped off, of all the content within the internet, MY PERSONAL profile to place around the porn advertising campaigns. UGH! Nevertheless, you see that is normally how crafty people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )

Okay ok now what happens — not in theory but in practice.

Two scenarios: 1 . You have keywords inside your meta label (and you ought to have them! ) The little Search results “bot” (that is a computer program whose work it is to travel around the Net, never naps and never feeds on and gets to all those adult porn sites as well!, and sees information on PRETTY MUCH ALL sites therefore the information may be categorized), pertains to our site of hairisnotforever and flows the keywords on the webpage. Then this little robot makes a snapshot of the website. Then the methods take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines do “see”, they are simply NOT visual (males happen to be visually focused not Search engines like google! ) thus graphics are generally not taken into account until you use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more and even more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember primary content! )

2 . You may have no keywords in your coto tag hence the engine merely looks at your content.

So our happy few figures okay lets position the word wild hair say, atlanta divorce attorneys sentence by least 3 times. NO! Have a tendency do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used regularly, but NOT over-used.

Now as you Google for hair goods using the term “balding”, the Search Engine has the keyword, and relying on a million parameters decides what position to the specific key word, hairisnotforever will have, and passes it out.

Consequently our couple figures the particular hell. We will also sell off mascara, and so they put in an image advert plus the word wimpernbetonung in their keywords, without having any kind of content because of it. Well then will probably be listed since the last of the last of this last for anyone looking for “mascara”. So because of this lesson the formula is:

“Content+Keywords in the content+Keywords in Meta point. ”