Alright right now we know content is king. And of course since we could creating our blogs, (remember blogs is short slang for Websites – which is what the “formal and official” term is), almost all of our information is going to be “unique” and “Original”. Yet every so often, since i will be only individuals, and since all of us simply cannot “create” more and more facts, we can copy data from other sites. That is awesome. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.

Now let me make this crystal clear. If you are giving a service to the people, where most of your business is to offer out links to other places wherever people will get information, in other words you are a repository where people come to get backlinks, because you already did all the explore – that is certainly fine. Mainly because what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE VISITS – MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine discusses. Not by a long taken.

This is a critical point to keep in mind. Almost everything we will talk about, every single method, by content to email to data to no matter what, has yet one target in mind. To consistently and constantly enhance and build your internet site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are selling, to come back. Therefore please differentiate between end goal and the methods. Articles (discussed within our first article) is a approach towards the aim of getting listed in a good standing on a google search, and the goal is to have people make use of and arrive to your site or blog page, and make a “buzz” about this. (We will talk about this much later in our series. )

Let us return to content for a moment. Here we are discussing something that all writers know about and are acquainted with. Text, text, phrases. Original, unique textual content.

So to be able to continue on our very own fairly reasonable path, we all will now give full attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Just before explaining what exactly these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more properly.

If you have a website selling your hair beauty helps, you will want to sell your materials writing content around what you are selling. Clearly if you write something about the between different models of dishwashers, this is not likely to relate to the “subject matter” and articles of your site. So you definitely will write articles around flowing hair supplies. You can expect to write articles or blog posts on very good hair care, in order to dye hair, how to get gone split-ends, how often to hair shampoo etc . and so forth

Our magic hair webpage is called “Hair Is Not Forever”. Nonetheless this is our site for now and we will retain it as we go along. hairisnotforever also offers a weblog. This blog all of us will contact “SilkyFairHair” and we will put it, for the sake of our case in under the name of the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:

1 . Internet site – Mane Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)

These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly when I be able to the article around the importance of choosing the best name.

Hence Mr. Nor Hair fantastic wife, Mrs. Purple Frizzy hair work together. That they create this website, get all the necessary products to sell something on it, create a couple of content articles about mane and relax and wait for the people to come beating their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you say in Uk, “Knock. Topple. Good Morning! Anyone Home? inch

Okay the head of hair couple find out about keywords. So they build articles in which EVERY term has the term hair in it (or balding). Nevertheless hair may be the title of the video game. They make sure their content is unique, and once they have written two HTML web pages of hair articles, strategically placed by their cousin the graphic artisan (who can be bald) about the advertisements intended for hair companies now they presume they are completed!

Woah! Certainly not by a LENGTHY SHOT! And here is wherever it gets depressing for the purpose of the uninformed and non-dedicated people.

We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, classes. A key word is a thing that the search engine will be for and validate (in our day), to use as one of many parameters on how to list your site.

The keywords we refer to happen to be in two distinct and totally different places. The first of all in the web page header from the site. in what is known as the section for “meta” tags. We will deal with the meta tag in a distinct article, nevertheless let us just say these are the keywords most google search look for (with their “bots”) when visiting your webblog. An example coto tag to get keywords about our internet site may be like this:

Again in our article(s) in meta tags we will go over these keywords, and meta tags, but for nowadays take this as a offered these are a few of the keywords which is to be in the destinazione tag.

When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta draw and answered that was what the site was about and listed the website under some of those keywords. This was caught onto immediately, and humans becoming the crafty devils they may be, began list keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)

So adult porn sites especially, adopting this kind of as yet an alternative “fool the engine” technique, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site a great innocuous term and there you are, more traffic.

Hence in the never-ending battle Search Engines caught about, and do a few factors. They deprecated the importance of your keywords in the meta tags according to their algorithms, UNLESS a few possibilities on the site in fact did meet the keywords. Of course , this did not include enough mainly because porn sites will set “real” content material around their stuff. I will give you a SERIOUS example that i find funny, but it is very serious.

In one of my posts on my blog, you can see my bio which is picked up by search engines. The other day My spouse and i received a message from an oldtime flame of mine saying “I freaked out. I just googled you, under Wyatt Gross Copy writer, and you are associated with a site about tushy’s! inches So I get and Google it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” and of course I click and obtain led to a second site (no url in this article as I will not want to publicize that site with regards to obvious reasons) and I come to a adult porn site which will ripped off, of all the content within the internet, MY profile to place around their porn adverts. UGH! However you see that is definitely how crafting people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )

Okay so what now happens — not in theory but in practice.

Two situations: 1 . You could have keywords in the meta point (and you ought to have them! ) The little Google search “bot” (that is a computer program whose work it is to travel around the Net, never naps and never consumes and enters all those adult porn sites also!, and picks up information on ALMOST ALL sites so the information may be categorized), relates to our internet site of hairisnotforever and says the keywords on the web page. Then this kind of little android makes a overview of the website. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your own site. (Remember Search Engines avoid “see”, they are really NOT visual (males happen to be visually oriented not Search engines like google! ) hence graphics are certainly not taken into account if you do not use the alt sammen tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember unique content! )

2 . You have no keywords in your coto tag therefore the engine just looks at your articles.

So each of our happy few figures okay lets put the word scalp say, in every sentence in least 3 x. NO! May do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used frequently, but NOT overused.

Now as you Google intended for hair goods using the term “balding”, the Search Engine has the key phrase, and dependant on a million variables decides what position for your specific key word, hairisnotforever may have, and nourishes it out.

Therefore our few figures the actual hell. All of us will also sell mascara, and in addition they put in a photo advert plus the word mascara in their keywords, without having virtually any content for doing this. Well then will be listed while the last of this last belonging to the last for any person looking for “mascara”. So for this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta marking. ”