OK right now we know content is king. As well as since we are creating our blogs, (remember blogs is normally short slang for Blogs – which is what the “formal and official” brand is), most of our details is going to be “unique” and “Original”. Yet once in a while, since people are only people, and since we simply cannot “create” more and more details, we is going to copy data from other sites. That is awesome. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything.

Now i want to make this distinct. If you are providing a service to people, where your primary business should be to offer out links to other places wherever people could get information, in other words you are a database where persons come to get backlinks, because you already performed all the research – that is fine. Because what you will loose in content, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the sole parameter an Search Engine examines. Not by a long shot.

This can be a critical indicate keep in mind. All the things we can talk about, every method, coming from content to email to data to whatever, has nonetheless one objective in mind. To consistently and constantly boost and build your website “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the system you are offering, to come back. Therefore please differentiate regarding the end goal as well as the methods. Content (discussed within our first article) is a approach towards the target of getting classified by a good job on a search results, and the objective is to possess people work with and arrive to your web site or blog, and make a “buzz” about it. (We might talk about this much later inside our series. )

Let us get back on content for a moment. Right here we are dealing with something that every writers find out about and are familiar with. Text, thoughts, phrases. Unique, unique text message.

So in order to continue on our personal fairly rational path, all of us will now focus on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Before explaining what exactly these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.

If you have an online site selling wild hair beauty helps, you will want to sell your material writing content around everything you are selling. Naturally if you publish something about the difference between the latest models of of dishwashers, this is not likely to relate to the “subject matter” and content material of your internet site. So you will write article content around your mane supplies. You are going to write article content on very good hair care, on how to dye flowing hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth

Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is each of our site for the moment and we will keeping it as we go along. hairisnotforever has a blog. This blog we will phone “SilkyFairHair” and we will put it, in the interest of our model in under the proprietor who’s aptly called Mr. Neither Hair. Right now we have as follows:

1 . Web Site – Locks Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)

These names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles in particular when I arrive at the article over the importance of discovering the right name.

Thus Mr. Nor Hair great wife, Mrs. Purple Scalp work together. That they create the internet site, get all of the necessary stuff to sell anything on it, set a couple of articles about locks and settle-back and wait for an people to come beating all their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you declare in Uk, “Knock. Topple. Good Morning! Any person Home? ”

Okay the head of hair couple know about keywords. Hence they generate articles through which EVERY sentence in your essay has the word hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their content material is initial, and once they have written two HTML webpages of scalp articles, smartly placed by way of a cousin the graphic specialist (who can be bald) around the advertisements with respect to hair companies now they think they are completed!

Woah! Not by a LENGTHY SHOT! Here is just where it gets depressing for the purpose of the uninitiated and non-dedicated people.

We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, different types. A key phrase is something which the search engine look for and validate (in our day), to use as one of the parameters concerning how to list your site.

The keywords we refer to are in two distinct and totally different spots. The initially in the web page header with the site. about what is known as the section just for “meta” tags. We might deal with meta tags in a completely different article, however let us just simply say these are the keywords most search engine look for (with their “bots”) when visiting your websites. An example traguardo tag intended for keywords in our web page may resemble this:

Again in our article(s) in meta tags we all will discuss these keywords, and the meta tag, but for nowadays take this as a given these are some of the keywords which is to be in the coto tag.

When the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and suspected that was what the web page was about and listed the site under some of those keywords. This was caught to immediately, and humans simply being the handy devils they may be, began position keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)

So porn sites especially, adopting this as yet an alternative “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . within their meta tags, and present the site a great innocuous identity and there you are, more traffic.

Therefore in the never ending battle Search engines like yahoo caught on, and do a few details. They deprecated the importance of this keywords inside the meta tags as per to their algorithms, UNLESS this great article on the site in fact did meet the keywords. Of course , this did not include enough simply because porn sites will put “real” content material around all their stuff. I will give you a GENUINE example that we find funny, but it is very serious.

In one of my own posts in the blog, you will notice my biography which is noticed by search engines like google. The other day We received an email from a classic flame of mine expressing “I freaked out. I just googled you, under Wyatt Gross Writer, and you are linked with a site regarding tushy’s! inch So I choose and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” and I simply click and receive led to an alternative site (no url here as I usually do not want to publicize that site for the purpose of obvious reasons) and I arrive to a porno site which usually ripped off, of all the content around the internet, MY OWN profile to position around their particular porn advertising campaigns. UGH! However you see that is usually how handy people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )

Okay ok now what happens — not theoretically but in practice.

Two cases: 1 . You could have keywords within your meta point (and you should have them! ) The little Google search “bot” (that is a software application whose job it is to travel and leisure around the Net, never rests and never feeds on and enters all those porno sites too!, and accumulates information on EVERY sites therefore the information can be categorized), concerns our web page of hairisnotforever and scans the keywords on the web page. Then this little robot makes a snapshot of the webpage. Then the methods take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines tend “see”, they are NOT video or graphic (males are visually focused not Search Engines! ) thus graphics are certainly not taken into account unless you use the oll (derb) tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember first content! )

2 . You could have no keywords in your destinazione tag so the engine just simply looks at your articles.

So the happy couple figures alright lets place the word scalp say, in every single sentence at least 3 times. NO! Avoid do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be punished for it! It must be used and used frequently, but NOT overused.

Now when you Google for the purpose of hair items using the term “balding”, the major search engines has the key word, and relying on a million variables decides what position just for the specific key phrase, hairisnotforever may have, and feeds it out.

Consequently our couple figures www.docmanchem.com the particular hell. We all will also offer mascara, and in addition they put in an image advert and the word mascara in their keywords, without having virtually any content for doing this. Well then for being listed simply because the last of the last of the last for anyone looking for “mascara”. So with this lesson the formula is normally:

“Content+Keywords inside the content+Keywords in Meta marking. ”