Fine so now we know content material is king. Last but not least since people are creating our personal blogs, (remember blogs can be short slang for Blogs – which can be what their particular “formal and official” name is), almost all of our information is going to be “unique” and “Original”. Yet occasionally, since we have become only human being, and since we all simply cannot “create” more and more facts, we will copy facts from other internet sites. That is awesome. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now let me make this obvious. If you are giving a service to people, where your main business is always to offer away links to other places wherever people might get information, in other words you are a repository where persons come to get links, because you already did all the research – that may be fine. Because what you will loose in content, you will cosmetic in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PERSONS VISITING. And content is not the only parameter a great Search Engine examines. Not by a long taken.

That is a critical point to keep in mind. All the things we is going to talk about, every method, via content to email to data to no matter what, has nevertheless one objective in mind. To consistently and constantly boost and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the product you are selling, to come back. Therefore please differentiate between the end goal and the methods. Content (discussed within our first article) is a technique towards the target of getting classified by a good status on a search engine, and the target is to experience people use and arrive to your site or weblog, and produce a “buzz” regarding it. (We will talk about this much later in our series. )

Let us go back to content for your moment. Here we are talking about something that every writers know about and are familiar with. Text, ideas, phrases. Classic, unique text message.

So in order to continue on our personal fairly rational path, we will now focus on the “text” and what has to be in it. Which brings us for the subject of “keywords”. Just before explaining precisely what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.

If you have a website selling frizzy hair beauty supports, you will want to sell off your materials writing content material around what you are selling. Obviously if you publish something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and content of your internet site. So you can write article content around your mane supplies. You are likely to write article content on great hair care, means dye your mane, how to get reduce split-ends, how often to hair shampoo etc . and so forth

Our magic hair website is called “Hair Is Not Forever”. Although this is the site for now and we will keep it as we go along. hairisnotforever also offers a blog. This blog all of us will call “SilkyFairHair” and we’ll put it, in the interest of our example in under the proprietor who will be aptly called Mr. Nor Hair. Right now we have the following:

1 . Site – Wild hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)

These names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles specially when I get to the article to the importance of finding the right name.

Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Frizzy hair work together. That they create the internet site, get each of the necessary products to sell something on it, set a couple of content articles about head of hair and settle-back and wait for an people to arrive beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you claim in English language, “Knock. Hit. Good Morning! Any individual Home? ”

Okay the head of hair couple know about keywords. Thus they produce articles in which EVERY term has the expression hair in it (or balding). Although hair may be the title of the game. They make sure their articles is primary, and once they may have written two HTML webpages of frizzy hair articles, logically placed by way of a cousin the graphic artisan (who can be bald) throughout the advertisements with regards to hair companies now they presume they are done!

Woah! Not really by a LENGTHY SHOT! Here is wherever it gets depressing to get the uninitiated and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, classes. A key word is something which the search engine look for and validate (in our day), to use as among the parameters on how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The earliest in the site header within the site. in what is known as the section pertaining to “meta” tags. We might deal with the meta tag in a diverse article, even so let us simply just say these are the keywords most internet search engine look for (with their “bots”) when visiting your web sites. An example meta tag with respect to keywords in our internet site may look like this:

Again inside our article(s) on meta tags all of us will talk about these keywords, and meta tags, but for at this point take that as a given these are a few of the keywords which is in the destinazione tag.

If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search Engines looked at the keywords inside the meta indicate and believed that was what the web page was about and listed the site under many keywords. This was caught to immediately, and humans getting the crafty devils they are simply, began itemizing keywords that had not do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)

So adult sites specifically, adopting this kind of as yet a second “fool the engine” technique, would put keywords just like “hair”, “technology” etc . within their meta tags, and give the site an innocuous brand and voila, more traffic.

Hence in the limitless battle Search Engines caught upon, and performed a few stuff. They deprecated the importance belonging to the keywords in the meta tags relating to their methods, UNLESS the information on the site basically did meet the keywords. Of course , this was not enough while porn sites will place “real” content around their particular stuff. Let me give you a REAL example that we find funny, but it is incredibly serious.

In a single of my own posts in the blog, you will see my biography which is got by search engines like google. The other day I just received a message from an old flame of mine saying “I freaked out. We googled you, under Allen Gross Article writer, and you are connected with a site about tushy’s! inch So I travel and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” and definitely I click and obtain led to an additional site (no url in this article as I will not want to publicize that site intended for obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content relating to the internet, MY profile to position around all their porn advertising campaigns. UGH! Nevertheless, you see that is definitely how handy people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Nevertheless keep it in mind. )

Okay ok now what happens — not theoretically but in practice.

Two scenarios: 1 . You have keywords in your meta point (and you ought to have them! ) The little Search Engine “bot” (that is a program whose task it is to travel around the Internet, never rests and never consumes and climbs into all those porn sites too!, and covers information on EACH AND EVERY ONE sites and so the information can be categorized), pertains to our site of hairisnotforever and says the keywords on the page. Then this little bot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines no longer “see”, they may be NOT video or graphic (males are visually focused not Search engines like google! ) so graphics aren’t taken into account if you use the kosmos tag. ) The algorithms get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember primary content! )

2 . You may have no keywords in your coto tag hence the engine just looks at your content.

So our happy couple figures ok lets put the word hair say, in every single sentence in least 3 times. NO! No longer do that. Overuse of a key word is a red-flag to a Search results and you will be penalized for it! It ought to be used and used often, but NOT overused.

Now as you Google for the purpose of hair products using the phrase “balding”, the Search Engine has the key phrase, and based upon a million parameters decides what position while using specific key phrase, hairisnotforever will have, and passes it out.

Hence our couple figures what the hell. All of us will also sell mascara, and in addition they put in a picture advert plus the word wimperntusche in their keywords, without having any content for doing this. Well then will probably be listed as the last for the last of your last for any person looking for “mascara”. So for this lesson the formula can be:

“Content+Keywords in the content+Keywords in Meta draw. ”