Alright so now we know articles is king. And since we are creating our personal blogs, (remember blogs is definitely short slang for Websites – which is what their very own “formal and official” brand is), almost all of our information is going to be “unique” and “Original”. Yet every now and then, since our company is only our, and since we all simply cannot “create” more and more info, we will copy information from other internet sites. That is great. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now i want to make this clear. If you are offering a service to people, where most of your business is usually to offer away links to other places just where people could get information, in other words you are a repository where persons come to get backlinks, because you already does all the study – that is certainly fine. Because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine discusses. Not with a long taken.

This is certainly a critical point to keep in mind. Anything we should talk about, every method, right from content to email to prospect lists to whatsoever, has but one aim in mind. To consistently and constantly enhance and build your web site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the services you are providing, to come back. So please differentiate between end goal as well as the methods. Articles (discussed in our first article) is a approach towards the target of getting classified by a good status on a google search, and the objective is to include people apply and arrive to your internet site or weblog, and build a “buzz” regarding it. (We is going to talk about this much later in our series. )

Let us go back to content to get a moment. Below we are speaking about something that each and every one writers find out about and are acquainted with. Text, phrases, phrases. First, unique textual content.

So in order to continue on our very own fairly logical path, all of us will now pay attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Ahead of explaining precisely what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more thoroughly.

If you have a website selling hair beauty helps, you will want to sell your material writing content material around what you are selling. Clearly if you produce something about the difference between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your web page. So you should write article content around nice hair supplies. You are going to write articles on good hair care, for you to dye your hair, how to get reduce split-ends, when to hair shampoo etc . etc .

Our magic hair website is called “Hair Is Not Forever”. Nevertheless this is each of our site at the moment and we will preserve it as we go along. hairisnotforever even offers a blog page. This blog we will call up “SilkyFairHair” and we will put it, for the sake of our case in under the proprietor who may be aptly called Mr. Neither Hair. Right now we have as follows:

1 . Internet site – Mane Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)

These types of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly when I find the article around the importance of choosing the best name.

Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. They will create the website, get all the necessary products to sell anything on it, create a couple of content articles about scalp and sit back and wait for the people to come beating their very own “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you say in English language, “Knock. Topple. Good Morning! Any individual Home? inches

Okay the Hair couple find out about keywords. Thus they make articles in which EVERY word has the word hair in it (or balding). Although hair is the name of the video game. They make sure their articles is basic, and once they have written two HTML internet pages of hair articles, logically placed by their cousin the graphic specialist (who is definitely bald) throughout the advertisements intended for hair companies now they think they are completed!

Woah! Not by a PROLONGED SHOT! And here is wherever it gets depressing pertaining to the uninformed and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A keyword is a thing that the search engine looks for and validate (in our day), to use as among the parameters with regards to how to list your site.

The keywords we refer to are in two distinct and totally different spots. The initially in the web page header in the site. about what is known as the section meant for “meta” tags. We can deal with meta tags in a numerous article, nevertheless let us merely say they are the keywords most google search look for (with their “bots”) when visiting your web site. An example traguardo tag with regards to keywords on our web page may appear to be this:

Again inside our article(s) in meta tags we all will talk about these keywords, and meta tags, but for at this point take it as a provided these are a few of the keywords which is in the meta tag.

If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and believed that was what the web page was about and listed the web page under the keywords. This is caught on immediately, and humans currently being the crafting devils they may be, began record keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Visitors & Eyeballs)

So porno sites specifically, adopting this as yet some other “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . into their meta tags, and present the site an innocuous brand and voila, more traffic.

Consequently in the limitless battle Search Engines caught about, and have a few items. They deprecated the importance from the keywords in the meta tags regarding to their methods, UNLESS the information on the site basically did match the keywords. Of course , this did not include enough mainly because porn sites will put “real” content material around their very own stuff. I will give you a REALISTIC example that we find funny, but it is incredibly serious.

In a single of my posts in the blog, you’ll my biography which is taken care of by search engines like google. The other day My spouse and i received a message from a vintage flame of mine declaring “I freaked out. My spouse and i googled you, under Ted Gross Writer, and you are linked to a site regarding tushy’s! ” So I get and Google it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The Real Version by Tushy” as well as I simply click and obtain led to another site (no url here as I will not want to publicize that site with respect to obvious reasons) and I arrive to a adult porn site which ripped off, out of all the content at the internet, MY profile to position around their very own porn advertising. UGH! But you see that is usually how handy people are!

(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two scenarios: 1 . You have keywords in the meta draw (and you need to have them! ) The little Search Engine “bot” (that is a software application whose job it is to travel around the Internet, never sleeps and never feeds on and gets to all those adult porn sites as well!, and covers information on EVERY sites hence the information may be categorized), concerns our web page of hairisnotforever and reads the keywords on the page. Then this little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines don’t “see”, they are really NOT visible (males happen to be visually oriented not Search engines like google! ) therefore graphics are certainly not taken into account if you use the alt sammen tag. ) The methods get more and even more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember unique content! )

2 . You may have no keywords in your meta tag hence the engine simply looks at your content.

So each of our happy couple figures alright lets place the word head of hair say, in every single sentence at least three times. NO! May do that. Excessive use of a keyword is a red-flag to a Google search and you will be penalized for it! It ought to be used and used often, but NOT overused.

Now at the time you Google for the purpose of hair items using the expression “balding”, the Search Engine has the key phrase, and based upon a million variables decides what position to that specific key phrase, hairisnotforever may have, and passes it out.

Consequently our couple figures the particular hell. We will also sell off mascara, plus they put in a photo advert as well as the word wimpernbetonung in their keywords, without having virtually any content for it. Well then will be listed for the reason that the last in the last with the last for any individual looking for “mascara”. So because of this lesson the formula can be:

“Content+Keywords in the content+Keywords in Meta tag. ”